Trust, in writing
Privacy, without the fog.
Vora.io uses anonymous, cookie-free analytics and does not load ad pixels. Our separate Shopify storefront processes order and payment information and has its own privacy settings and services, described below.
Effective October 18, 2026
This notice applies to vora.io, shop.vora.io, and the forms, checkout, and communications linked from those sites.
Banner-free by design
Vora.io sets no analytics or advertising cookies.
Anonymous measurement
Umami measures use without personal or cross-site profiles.
Separate storefront
Shopify processes checkout data separately from marketing-site analytics.
What we collect
If you join the waitlist, reserve a product, place an order, or contact us, Vora collects the information you choose to provide. Depending on the interaction, this may include your name, email address, phone number, billing and shipping details, order and payment status, product selections, and the content of your message. Payment credentials are processed by our commerce and payment providers; Vora does not receive your full card number. We use this information to manage your request or order, provide transactional communications, prevent fraud, support customers, and send marketing communications when you have requested them.
Like most websites, our hosting and security services receive ordinary request information such as IP address, browser and device details, requested pages, timestamps, and diagnostic data. We use it to deliver, secure, debug, and rate-limit the site.
We also receive information you choose to send when you contact us directly.
Cookies and measurement
On vora.io, Vora uses Umami to measure page views, referrers, device categories, countries, and a small set of actions such as waitlist submissions and reservation-link clicks. Umami does not set cookies, build cross-site profiles, or receive the name or email entered into Vora's waitlist forms.
Vora.io does not load Google Analytics, Google Tag Manager, Meta, Reddit, X, Stape, or other advertising pixels. It may keep campaign labels such as UTM parameters for the current browser tab and attach them to a Shopify reservation link or waitlist submission. It does not retain advertising click identifiers for that handoff.
When you proceed to checkout, the Shopify storefront may attach a recognized shared campaign label and an hour-level timestamp to your cart and order. This uses the existing Shopify cart, without a new advertising cookie or unique visitor identifier. These order attributes may also be included in Shopify's existing order integration with Klaviyo. We accept this campaign handoff for internal purchase reporting only within 24 hours of its timestamp; missing or unsupported labels remain unknown.
Shop.vora.io uses Shopify to process reservations and payments. Necessary storage supports security, checkout, fraud prevention, and services you request. Its data practices differ from those of vora.io, as described below.
If storefront Marketing permission is granted, campaign providers may receive page and conversion events, product and order details, campaign or referrer values, advertising and browser identifiers, network and device information, and contact identifiers used for matching. Contact identifiers may be normalized and hashed; hashing does not make personal information anonymous. Event identifiers may be used to reduce duplicate conversion counting.
Your privacy choices
There is no cookie banner on vora.io because the marketing site does not set analytics or advertising cookies or load ad pixels. You can use the site, blog, and waitlist without making a tracker choice.
For information about Shopify's processing and available privacy controls, visit Shopify's privacy portal linked below. You can also contact Vora at support@vora.io with a privacy request. Email marketing messages include an unsubscribe link.
You can also ask support@vora.io to exclude your orders from our internal campaign-label reporting. We remove the labels from the orders you identify and exclude future labels for the same Shopify customer record. This does not affect your reservation, essential order records, or ability to buy from Vora.
Who helps us operate the site
Vercel and Upstash
Host and protect the site, process ordinary request data, and rate-limit waitlist submissions.
Shopify
Hosts Vora's storefront and checkout and processes customer, order, payment-status, security, and device information needed to provide commerce services. Vora has enabled Shopify Network Intelligence. Shopify may securely use Vora customer data together with data from interactions with Shopify and other merchants to provide enhanced services such as fraud protection, product improvement, personalization, and advertising measurement or targeting. Other merchants cannot access Vora's customer data.
Learn more in Shopify's Consumer Privacy Policy.
Klaviyo
Stores contact, consent, checkout, and order information used for requested updates, transactional messages, audience management, and marketing communications. Vora keeps Klaviyo's Shopify app embed and optional behavioral-event collection turned off; the Shopify order and subscriber integration remains enabled.
Umami
Provides cookie-free site analytics on vora.io without cross-site tracking or receiving the waitlist name or email from Vora's application event. Vora also sends limited server-side purchase and refund events to a separate Umami dataset, using a keyed event identifier and order amounts and currencies rather than customer contact details. When Shopify supplies a recognized campaign label with an order, Vora may include that label in its internal purchase reporting; it does not send the original landing URL or advertising click identifier to Umami.
Meta, Reddit, X, Google, and Stape
May provide consented advertising measurement, attribution, conversion reporting, and related campaign services on the Shopify storefront. These services are not loaded by vora.io. Depending on the storefront event and your choices, these providers may process device and advertising identifiers, page and product activity, conversion details, and contact identifiers used for matching.
Sanity and YouTube
Provide blog content and the privacy-enhanced video embedded on the blog page.
Sale, sharing, and targeted advertising
Vora does not sell personal information for money. Some privacy laws may treat advertising measurement, matched conversion reporting, Shopify Network Intelligence, or personalized advertising as a sale, sharing, or targeted advertising even when no money changes hands. Vora.io does not load this optional advertising activity. Shopify Network Intelligence remains enabled on our separate storefront, as disclosed above. You can use Shopify's privacy portal or contact Vora to learn about and exercise your available privacy rights.
Shopify also provides a privacy portal through which you can learn about and exercise rights relating to Shopify's processing.
Retention, transfers, and your rights
We keep waitlist information until you unsubscribe, ask us to delete it, or it is no longer needed for the waitlist. Consent choices and provider records follow their configured compliance, campaign, security, and diagnostic periods. We delete or de-identify information when it is no longer needed.
We use a small set of shared campaign labels supplied with orders to evaluate our own advertising. These order-linked labels are pseudonymous, not anonymous: Vora can reconcile the keyed event identifier to an order. We remove the labels from our live analytics within 90 days of recording them and do not copy them into payment-event recovery records. They are not sent to advertising platforms. Our purpose is limited internal performance measurement; where applicable, we rely on our legitimate interests, subject to your rights and applicable law.
Financial records and duplicate-prevention identifiers are retained separately. We keep minimal, keyed objection markers as needed to continue honoring a privacy request. Existing infrastructure backups may retain older copies until their normal expiry; any restoration must reapply deletions before the analytics service is reopened.
Vora and its providers may process website information in the United States and other countries where they operate. Depending on where you live, you may have rights to access, correct, delete, or receive a copy of personal information; withdraw consent; object to or restrict processing; and opt out of sale, sharing, or targeted advertising.
Security and children
We use reasonable technical and organizational safeguards and try to keep collection small. No online system can guarantee perfect security.
This website is not directed to children under 13, and Vora does not knowingly collect personal information from children under 13 through it.
Tracker summary
Vora.io loads Umami for anonymous, cookie-free site analytics. It does not load advertising pixels or Google Analytics.
Shop.vora.io uses Shopify commerce services, the integrations described above, and limited server-side purchase and refund measurement. It should not be treated as having the same data-processing footprint as the marketing site.
Contact and updates
For a privacy question or request, email support@vora.io.
We may update this notice as the site, providers, or law changes. Material changes receive a new effective date and, when needed, a new consent choice.